Helping software companies tell their story
Meet the team behind the demos.
Beyond the product itself, working with the Coast team has been a standout experience. They move fast, listen closely, and genuinely understand what it takes to sell technical products. From onboarding to iteration to shared dinners, they’ve felt like an extension of our own team—helping us unlock use cases we hadn’t even considered. It’s rare to find a partner this invested in your success.
Our story in numbers
Powering product stories at the world’s most ambitious software companies.
- Demos created
- 450k+
- Clients
- 100+
- Demo impressions
- 5m+
- Countries
- 15+
Trusted by industry leaders
Communications
Open Finance
Fraud & Identity
Payments & Core Banking
Payroll & HRIS
Insurance
Payments
Wealth
Payments
Fraud & Identity
Payments
Payments
Banking
Developer Technology
Fraud & Identity
Integrations Platform
Core Lending
Fraud & Identity
Payments
Open Finance
Fraud & Identity
Data Intelligence
Payments
Payments
Credit & Data
Cross-Border Payments
Stablecoin Payments
Payments & Data
Shipping
- and many more
We started Coast in 2021 during , after seeing the same pattern over and over: incredible API products with no way to show what they did. Docs were dense, decks were static, and demos were clunky at best.
Companies were building powerful products, but when it came time to tell the story—everything fell flat.
Coast is our answer: a faster, clearer, more impactful way to tell stories with software. Our mission is simple: to help our customers achieve theirs.
How we work, what we value
Our values aren’t just words on a page—they’re principles we live by. They guide every decision, from how we build our product to how we show up for our customers.
View open roles
Serious about shipping. That’s it.

Breaking bread > breaking prod

‘Vested’ interest in great demos

Growth mindset, literally.

Heads down, vests on.

I’ll take ‘high-performing teams’ for 500, Alex.
Latest from the blog
View allFrom docs to demos: how Merge scaled solutions engineering with Coast
Selling complex infrastructure to enterprise buyers demands more than docs and slides. Here’s how Merge transformed its demo motion to scale Solutions Engineering without scaling headcount.
Pinwheel enables every AE to demo like an SE with Coast
Pinwheel’s team now delivers personalized, SDK-powered demos without engineering help, speeding up deals and impressing prospects.
Demoing the invisible: LoanPro’s path to API first sales
LoanPro transformed its sales motion by using Coast to make API automation visible and tangible. With interactive demos, reps could confidently show live workflows, expand into API-first buyers, and close larger deals faster.