How Lean Tech shrank demo SLAs from one week to one hour

Lean Technologies cut demo build time from a week to under an hour by replacing bespoke slides and mockups with interactive, reusable demos in Coast. The shift unified their end-to-end product story, freed sales from engineering, and lifted results - double-digit growth in data products and a 42% conversion jump on lending demos.

4 min read
Lean Technologies provides open banking infrastructure for fintechs across the Middle East. Its platform enables A2A payments, account data access, and real-time financial experiences across a growing network of banks and startups.

With over 260 clients and more than 500,000 end users, Lean is an open banking leader in MENA. The company has raised more than $100 million in funding—most recently a $67.5M Series B led by General Catalyst—and processes over $2.5 billion in payment volume.

With Lean’s rapid growth, it became even more important to be able to clearly demonstrate their product capabilities:

Everyone has empathy for things they can see. As an API the ways our product can be used are varied and complex - the same data attribute can be used across multiple user journeys and processes. This creates an internal and external challenge when trying to showcase the value Lean can bring throughout a prospect's entire user journey from onboarding to payments.
Alex, VP of Product

Sales conversations grew longer and more complex. Without a front-end, Lean struggled to convey what its APIs could actually enable. Each demo was custom-built—requiring a full week of work across sales, product, design, and engineering.

Today, Lean generates tailored, interactive demos in less than a day. Sales teams can showcase product capabilities visually, without relying on engineering. Instead of manually stitching together assets, teams share a single URL that tells a cohesive product story—one that’s easy to forward, reuse, and scale across enterprise buyers.

Disjointed tools slowed growth

Before Coast, Lean relied on Pitch, Figma, and custom-built sites to create 1:1 demos. The challenges were consistent:

Time intensive:

custom demos took up to one week of cross-functional effort

Engineering burden:

updates pulled dev teams off roadmap work

Inconsistent messaging:

sellers told different stories depending on the asset

Sales bottleneck:

product and solutions engineers had to join early-stage calls

“Every demo felt like a one-off,” said Alex. “Even though our product is scalable, our story wasn’t.”

From static storytelling to interactive selling

Lean rebuilt its entire product narrative in Coast in under a week. The impact was immediate:

  • Interactive demos became central to every sales pitch
  • Sales teams operated independently on most deals
  • Product only stepped in for strategic accounts

For the first time, Lean could show the full end-to-end experience—onboarding, payments, insights, refunds—in a single, consistent interactive flow.

Prototyping new use cases and unlocking revenue

Coast also enabled rapid prototyping. When Lean identified a new use case for neobank onboarding, the team built the demo in Coast and pitched it within a month—before the product was fully live. The deal closed. Implementation is now underway.

“The platform helps us go from idea to market faster than ever before,” Alex said.

Quantifiable results

Demo creation time dropped from 1 week
<1 hour
growth in data product sales over 6 months
Double-digit
higher conversion on lending demos
42%

End-to-end utility across teams

Lean now uses Coast beyond sales—for onboarding, training, and field enablement:

  • New hires ramp up by exploring real product flows, not static docs
  • Field teams showcase products live at major conferences
  • GTM teams prototype and test new narratives before launch

“Everyone can finally see what our platform actually does,” said Alex.

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